Former Radio 1 Producer To Lead Wise Buddah Multi-Platform Drive

Wise Buddah has appointed former BBC Radio 1 producer Neil Sloan to the newly created role of Audio Output Manager.

Starting his new job next week, Sloan – working alongside Wise Buddah’s Clare Chadburn – will be tasked with executive producing all of the radio indie’s BBC radio commissions as well as any brand-funded audio content.

Crucially, he will also be given license to develop new pay-per-play content ideas for direct-to-consumer channels.

Wise Buddah head of content Simon Willis said: “What we get with the appointment of Neil is both an experienced and successful radio and multi-platform producer and someone who shares our passion and desire to change the world. There is no rulebook for how content should be delivered or paid for digitally and new direct-to-audience and pay-per-play models are very exciting to us. At Wise Buddah Neil will be given the freedom and support to develop new ideas in those areas.”

Before joining Wise Buddah Sloan spent 12 years working at the BBC, most recently as producer of Radio 1’s The Official Chart, handling editorial responsibility for the on-air and multi-platform elements of the weekly rundown of the UK’s best selling singles.

During his time at the corporation he also produced Greg James and worked on attachment to various departments including BBC Learning.

Sloan said: “Working for a forward thinking and progressive company like Wise Buddah allows me to not just take responsibility for both new and ongoing commissions but also to develop my own content ideas, ones that will hopefully win new business and help to drive the company forward.”

Sloan starts at Wise Buddah in the week beginning 2 April 2013.