AUDIO: BBC Radio London Imaging Package 2017 OnTheSly

THIS IS LONDON. On The Sly produced a new brand audio imaging package for BBC Radio London in summer 2017. The brief – enhance and showcase the unique relationship BBC Radio London has with its listeners and how it reflects being a Londoner, on the inside.

We created a soundscape and audio signature using real listeners, real Londoners and London sounds to create a package that really says – this is London.

This packaged formed part of the LOCAL RADIO STATION OF THE YEAR – GOLD winning award at the 2017 Radio Academy ARIAs.

We also worked on the sound mix for the accompanying TV trailer promoting the Vanessa Feltz breakfast show for the station. Check it out here: http://ift.tt/2yVvvVL