Top Jingles: A New Reference For Dance Formats
TOP, Flanders’ youngest semi-national radio network, has undergone a metamorphosis, with the station’s sonic branding being one of the main earcatchers. The station made the switch from 2023 to 2024 with a series of new themes and audiodesign for the news, produced by BRANDY’s branding experts.
How do you highlight your brand when the songs you play are full of energy and enthusiasm? The answer: with solid melodies and cutting edge production values. That’s how you can describe the sound of the new TOP jingles. We Make You Move – Volume 2 consists of 6 new themes with catchy vocals with plenty of character, carried by a strong melody.
The jingles went on-air at the end of last year during the Dance TOP 1000. It immediately caused a spike in listenership. “The online listening figure increased by 15% compared to last year. And our cumulative reach even by 23%,” says Peter Huyghe, owner of TOP. “The strengthening of our offering and the rebranding are working incredibly well. And Brandy is the perfect imaging partner for us. You guys just understand what a unique station like TOP needs.” Listen to an aircheck via https://on.soundcloud.com/1Wz66